MindBoost wanted to give their learning solution a name – a face – and the monsters give the business that personal touch. As Caleb stated:
“I didn’t want the products that MindBoost sell to define who MindBoost are. And that’s where our family of monsters come in. So, the monsters have their own personality they have their own specialisms and they allow our customers to … form that connection with the character that can then support them on their journey”.
“There is a real difference for me between a client-supplier relationship and a true partnership. I have a really strong partnership with Kineo. There is a stronger partnership and bond between MindBoost and Kineo now because of all that history and that confidence that I think we have in each other. There is a mutual respect there. That’s what makes a great partnership work – trust in each other”.
Caleb Foster, Director of MindBoost Learning