An immersive and interactive experience for Rolls-Royce
Ensuring all dealers have an in-depth understanding of Black Badge
Rolls-Royce tasked Kineo with the challenge of producing a course for Rolls-Royce dealers that would match or exceed the previous Dawn WBT and would reflect the darker, more dynamic nature of Black Badge. Given how well the Dawn dealer training had been received within the Rolls-Royce dealer network, the bar was set high for us to exceed expectations.
Dealers had already seen the striking Black Badge launch video and been given detailed information on the model specification. Now they needed to be able to recognise potential Black Badge customers, identify unique features and benefits of Black Badge cars and understand the brand story and proposition to sell it with confidence. Short on time, dealers demand a compact, practical but highly engaging learning experience. And that’s where Kineo came in.
The objective was to provide dealers with an understanding of the Black Badge brand and the ability to identify potential Black Badge customers. Given the subtlety of message, it was essential that dealers were provided with the correct nuance which would enable them to identify whether customers might be interested in Black Badge, without diminishing their potential interest in other Rolls-Royce motor cars. The approach could not be one of absolutes – right or wrong – but needed to be one of potential preferences.